The File Tree of Life
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Development, Marketing Automation, Marketing Operations, Productivity
Published: January 12, 2024
Landing Page Design & Development, Email Development, Marketing Automation
Secureworks
After extracting another Marketing Technology platform from their MarTech stack, Secureworks needed assistance in reworking some of its data processing inside Marketo. As part of that initial transition, many landing pages experienced a downgrade in both their presentation and function. Utilizing an existing set of Marketo Landing Page variables (to make a more seamless transition for existing pages), along with a carefully architected new set (for new and/or added functionality), a set of templates was deployed inside their Marketo instance.
This project highlights the extreme usefulness of using the right tool for the job. Plugins like Marketo Browser Support — a plugin that renders Marketo Landing Page variables locally inside your Chrome web browser while doing web development, saving you time.
All work was done as an independent contractor and Secreworks.com retains all copyrights to the original work product presented herein.
Website Development, Landing Page Development, Email Development, Marketing Automation, Custom Integrations
ReSource Pro
As a leader in insurance-related technology, ReSource Pro has a variety of Digital Marketing needs to which I have proudly contributed. Starting with their custom WordPress deployment on their primary corporate website (which was already using an older version of Bootstrap), I have helped develop many custom templates, as well as troubleshoot various HTML, CSS, JS, and PHP-related issues. Alongside this work, I have helped them develop hundreds of emails and dozens of landing pages deployed in such systems as Marketo, Swoogo, and custom survey platforms.
The majority of ReSource Pro's Websites, Landing Pages, and Emails were expertly designed by the talented and unparalleled Elisha Janas. She is an absolute pleasure to work with.
This work highlights my flexibility, as well as my experience working on multiple platforms. Sometimes this means knowing how to deploy just pieces of HTML or CSS to achieve a desired goal. ACF Fields is an extremely useful plugin employed in many custom WordPress installations.
All work was done as an independent contractor and ReSourcePro.com retains all copyrights to the original work product presented herein.
Website Design & Development, Email Design & Development, Print Design
Steadfast REITs
The main product of Steadfast Companies in Irvine, CA was a series of three REITs (Real Estate Investment Trusts). While tackling the aesthetics, I simultaneously reworked the code's fundamental skeleton, utilizing Bootstrap. Then, after the first deployment of the site on the existing Adobe Business Catalyst (ABC) platform (a service that has since been shut down), I developed a custom WordPress template so a new self-hosted website could take its place. The new was better coded, faster, more aesthetically pleasing, and far more agile.
This project highlights my ability and experience working across multiple platforms. Before switching to WordPress, the initial deployment was optimized for SEO. All optimization was carefully mapped, maintained, and transferred during the platform transition to maintain SERP rankings.
All work for SteadfastREITs.com, Stira ALLternatives, and AVIATE was done as an employee for Stira Capital Markets Group by way of Steadfast Companies. Stira Capital Markets Group, although no longer in active operation, retains all copyrights to the original work product presented herein.
Website Design & Development, Email Design & Development, Print Design
STIRA ALLternatives
Utilizing custom WordPress deployments, I designed and developed the company website, as well as a Download Center that enabled secure and easy access to sensitive materials. In addition to these websites, as the administrator for the Marketo instance, I delivered multiple emails a month to tens of thousands of recipients, alongside developing custom Marketo landing pages for events (e.g., Zoom webinars), content delivery (including a custom monthly newsletter utilizing Marketo segmentation), Press Releases, Investor Relations communications, etc. At the end of the product lifecycle, for ongoing Investor Relations, the email templates (and subsequent deliveries) were transitioned from Marketo to Hubspot.
This work highlights my flexibility, as well as my experience working on multiple platforms. It also shows how I can deliver a consistent experience across different digital platforms (including physical/print goods).
Website Design & Development, Email Design & Development,
Print Design, Logo Design
AVIATE Program
AVIATE was a program I designed and developed for STIRA Capital Markets Group, as a selling tool used to house, highlight, and distribute information-based sales aids and training materials in the alternative investment space. I designed the logo (as seen above), and the program story to mimic classic aviation styling in image, shape, and color. Although the program never fully got off the ground (ha-ha), I have images showing the custom WordPress installation, and various digital representations of physical/print content (flyers, presentations, etc.) developed for the program as well.
This work highlights my flexibility, as well as my experience working on brand design. It also shows how I can deliver a consistent experience across different digital platforms (including physical/print goods).
Website Design & Development
DigitalSignageResolutions
Digital Signage Resolutions was a straightforward WordPress website redesign utilizing Bootstrap. The website itself houses a lot of interesting visual cues—video background headers (still a very trendy aesthetic!), automatic JS counters, CSS animations, embedded videos, etc. Thanks to the vibrancy of the industry, the site succeeds in using a much brighter color scheme. Like most of my WordPress projects, the theme was built custom and from the ground up.
This work highlights my ability to work in different industries. It showcases the ability to provide an interesting and dynamic aesthetic (with multiple unique uses of video) that ultimately lets the products and services be the true stars.
All work was done as an independent contractor and DigitalSignageResolutions.com retains all copyrights to the original work product presented herein. All images are shown with their permission.
Website Design & Development, Email Design & Development, Marketing Automation, Custom Integrations
HealthySimulation.com
HealthySimulation.com first came to me with two priorities—server management (including multiple hosting platform transitions) and a WordPress website redesign. Here, we implemented a pre-existing dynamic theme (that we have since customized many times) and the site has grown to be one of the leading sources of Medical Simulation information on the internet. In that time, the site functionality has been greatly expanded—paid job postings, certification programs, content submission, etc. And the site theme has also been migrated to other platforms: Mailchimp (for emails), and LearnWorlds (for a central learning and certification hub).
This work highlights my flexibility, my experience working on multiple platforms, and my ability to work in different industries. Formidable Forms is an extremely useful plugin employed in many custom WordPress installations.
All work was done as an independent contractor and HealthySimulation.com retains all copyrights to the original work product presented herein. All images are shown with their permission.
Bonus
Charity Work
I also from time to time do charity work in digital marketing–most often as a website designer and developer. But sometimes also as a Marketing & PR Consultant, Digital Marketing Consultant, or Project Manager.
This work highlights my flexibility, my ability to multitask,
and my ability to work in different verticals.
All work was done as an independent contractor and donated to the associated organization. Each website retains all copyrights to the original work product presented herein.
Bonus
Art: Something Different...
The majority of my digital art, as it relates to my professional work, tends to be production image manipulation in Adobe Photoshop or Adobe Illustrator. I do, however, also produce totally original digital art from time to time.
So, I thought I would give a fun example below! Both images are original vector art I created in Adobe Illustrator–the before-and-after slider creates a neat little day-night cycle effect!
I also draw and paint, but that is neither her nor there.
Day Time
Night Time
